Our Story


We are a Family run Business based out of Florida.

My sweet husband Mike and our twin girls Abbey and Ella who inspired this sweet addition to our already busy entrepreneurial life. 

Our new boutique is designed to help make YOU feel effortlessly stunning and put together while being beyond comfy! 

The name Abela Story + Co is a combination of our girls and has the perfect play on them being the sweet addition to our lives, just as this amazing business was the one thing in life we never knew we were missing! 

We cannot wait to meet all of our locals as we open this store, and if you are not local dont worry girl, we got you, hence this amazing site so you can shop all our in person inventory while still enjoying our online business.

If you are new to us, first, WELCOME, we do things a tad different in the ASC, we have an amazing online community and then we have this brand NEW storefront in the Tampa Bay Area, and the best part...THEY EACH have their own inventory and vibe! Modern cuts and vintage vibes will be found on both platforms but we have so much fun keeping you gals super fashionable while being able to pick from 1000s of different styles whether here on the site OR on our APP + FB which are loaded with things you CANNOT find here! 

How. FUN. is that!! Soooooo make sure you go to your APP store and download ABELA STORY + CO so you never miss one single new gem! 

Carina. Mike. Abbey and Ella + The ASC crew
If you have any questions you can email us at


and we would love for you to go LIKE AND FOLLOW our business page